From workarounds to one clear path
A large enterprise in-house agency was under cost, capacity, and service pressure. Internal customers were bypassing the agency because the intake experience felt slow, unclear, and difficult to navigate.
The debate centered on cost recovery and whether the agency was financially competitive.
The operating model lacked one intake path, clear routing rules, decision ownership, and governance for determining what work belonged inside, with a managed partner, or with an approved external provider.
- A single front door
- Clear work-routing lanes
- Decision rights
- Leadership routines
- A phased rollout that allowed the agency to keep operating during the transition
Leadership gained a shared model for deciding where work belonged, who should make routing decisions, and which operating-model changes needed to happen first. The new intake and routing approach moved into use while the broader rollout continued.